SAMANTHA RITCHIE




I’m a Melbourne-based Senior Creative Designer with 8+ years of digital and print design experience across agency and in-house teams. I work across multiple clients at once, carrying each brief from first concept to finished delivery.

ABOUT
PLAYGROUND
CONTACT
LINKEDIN
CV & EXPERIENCE




Profile
I combine my creative practice with a sharp read on current trends to answer what clients need. A problem-solver who sets out to exceed expectations, my own included, I deliver creative from ideation to implementation.
RCKT Co.
Senior Creative Designer
May 2025 - Present
Creative Designer
April 2022 - May 2025
Designer
April 2021 - April 2022
Opus Design
Media and Design Coordinator
March 2020 - April 2021
Play Travel
Freelance Graphic Designer
August, 2020 - October, 2020
REDDS Cups
Freelance Designer
March, 2019 - September, 2020
Selph Health Studios
Graphic Designer
January, 2019 - September, 2020
JSHealth Vitamins
Contract Graphic Designer
October, 2019 - March 2020
Guardian Childcare & Education
Graphic Designer
April, 2019 - October, 2019
Creative Association

Design Internships
SENSO - Design Internship
February, 2019 - March, 2019

Hello Social
August, 2018 – November, 2018


SAMANTHA RITCHIE


I’m a Melbourne-based Senior Creative Designer with 8+ years of digital and print design experience across agency and in-house teams. I work across multiple clients at once, carrying each brief from first concept to finished delivery.


CV
ABOUT
PLAYGROUND
CONTACT
LINKEDIN



SELECTED WORK






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1. FIFA World Cup bet365 Market Updates Ad
Creative Layout and Design
Senior Graphic Designer x RCKT Co x bet365

During the 2026 FIFA World Cup, bet365’s Market Updates TVC ran globally, seen by millions of viewers. Working hand in hand with the team at RCKT Co, I led the creative layout and design, pulling bet365’s brand guidelines and elements into one clear, consistent look for every frame. I then worked closely with RCKT Co’s animation team to bring the design to life on screen.

The same design framework rolled out across every FIFA World Cup match. Prices, countries and player details changed each time, and the look stayed consistent.




2. bet365 Soccer365 Podcast
Logo Branding and Visual Placement with Social Assets
Senior Graphic Designer x RCKT Co x bet365

I’m shaping the look of bet365’s Soccer365 Podcast on YouTube, from logo branding and visual placement to the social assets behind each episode.

More on this one soon. In the meantime, watch the live videos here.




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A heads up: these photos aren’t the highest quality, but they show all artwork in situ, in its final installed form. Enjoy!

OOH Consumer Promotion



bp Marquee - Activation at the bp Adelaide Grand Final



bp Pavilion - Activation at the bp Adelaide Grand Final





3. bp Adelaide Grand Final
OOH Promotion and Event Signage
Senior Graphic Designer x RCKT Co x bp x Supercars

At the end of 2025, RCKT Co and I led the creative direction for the bp Adelaide Grand Final. The brief called for one strong, consistent theme, carried from start to finish across a wide range of outputs.

I developed a Key Visual that mapped the consumer journey: arriving in Adelaide, experiencing the racing, and leaving the city after the event. The system flexed into tailored variations, including BP Rewards x Qantas executions, a Supercars x bp partnership focus, and a general template series that leaned into puns and humour to engage the audience.

After the OOH assets, the scope extended to event signage built to connect with consumers at the track: two distinct consumer marquees, plus a broad suite of supporting signage and experiential elements. From claw machines and mock podiums to life-size cut-outs, each piece delivered the bp brand vision and a cohesive on-site experience.




4. Men's 2027 Rugby World Cup Experiences
Senior Graphic Designer x RCKT Co x RWC

I’d love to share this one, but it’s under wraps until the campaign goes live.




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5. bet365 Socials
In-feed and paid
Senior Graphic Designer x RCKT Co x bet365

At the end of 2025, bet365 engaged RCKT Co to build out its national social media presence, working closely with the Australian team to deliver timely content and respond to day-to-day sports news.

I produced a range of in-feed and paid assets for bet365 across Instagram and other platforms.




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Hardie Halftime Kick



James Hardie Corporate Suite Signage





6. James Hardie x Parramatta Eels
Corporate Branding & Halftime Activation
Creative Designer x RCKT Co

Through RCKT’s work on the James Hardie and Parramatta Eels partnership, I produced a wide range of digital and print outputs. The largest was the Hardie Halftime Kick, an NRL halftime activation inviting fans to kick a football through a giant branded target to raise money for charity. It blended entertainment, community spirit and corporate social responsibility into one high-energy event.

I worked closely with the RCKT team and outsourced production partners to deliver the activation and manage its complex print requirements.

I also developed signage for the James Hardie Corporate Suite, highlighting key brand elements and setting the visual tone for the new NRL season.

See the Hardie Halftime Kick in action here.




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2023/2024
For the 2023/24 SFC x Under Armour jersey launch, I produced the social carousels and ecommerce banners for the Alternate Kit. The design is photo-led, playing with the perspective of foreground and background elements.



2022/2023
I designed a series of graphic-heavy Instagram carousels for the 2022/23 jersey reveal: a five-part sequence revealing the Home, Away, Goalie and Alternate kits. The designs followed the 3D animation and videos produced by the RCKT Co team to unveil the 2022/23 SFC x UA jersey.



Home Kit // Instagram Tease
Key focus: 3D animation and logo callout.

I pushed my practice by experimenting with 3D animation in Adobe After Effects. The Instagram Story built hype and tied the whole creative execution together.



7. Under Armour x Sydney FC
Kit Launch
Creative Designer x RCKT Co

I led the creative and ideation for Sydney FC x Under Armour’s kit launches, in collaboration with the team at RCKT Co. I created animations, Instagram carousels and web banners to build hype for both reveals, across the 2022/23 and 2023/24 seasons.




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8. City2Surf x Under Armour
Under Armour x Rebel x City2Surf 2022
Creative Designer - Digital & Print Designs x RCKT Co

I worked across pre and post-production on the City2Surf 2022 campaign, a collaboration between Under Armour and rebel celebrating Sydney’s running community. I developed online ads across Google, Facebook and Instagram to drive awareness of race participation and the Machina 3 HOVR shoe. Online training programs on the City2Surf website and specialised VIP boxes for influencers generated strong engagement within that community.

My work extended to the on-course activation, including the Under Armour caravan and supporting props that motivated runners at the final 2 km mark. More than 500 participants wore T-shirts I designed, carrying the campaign across the entire event.

Post-event signage stayed consistent with the brand system and celebrated the runners and the wider project team: Under Armour, rebel, 440, Speak Communications and RCKT Co.




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9. AG1 Gold Coast Marathon Expo
Creative Designer x RCKT Co x AG1

As the partnership between RCKT Co and AG1 grew, I supported the development of AG1’s expo stand signage at the Gold Coast Marathon, strengthening brand presence at the event. My role ran from ideation to implementation, with a focus on interactive signage that encouraged attendees to connect with their personal goals.

This included an interactive sticker wall and its supporting elements, all aligned with the surrounding merchandise creative and AG1’s broader brand system.




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10. REDDS - Wheat Straws
Product Designer

As a freelance graphic designer, I created REDDS Bio Wheat Straws, designed to promote sustainable living and ethical choices. The project also included supporting print outputs such as store signage, storage boxes and product labels. The straws are available at Kmart, Big W, Dan Murphy’s and on eBay.

Want to see the product in real life?
Find it here.




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2023/2024
I built a creative strategy around Under Armour’s “Protect This House” mantra, with social designs that put photography and its placement first to showcase the 2023/24 Home and Clash Kit.



2022/2023
I designed a series of Instagram carousels for the 2022/23 jersey reveal, each a five-part image design revealing the Home and Clash Kit.





11. Under Armour x Essendon FC
Kit Launch
Creative Designer x RCKT Co

I led the creative and ideation for Essendon x Under Armour’s 2022/23 and 2023/24 kit launches, working with the RCKT team. I created graphic-led assets for social and ecommerce to build hype for both campaigns, one year after the other.




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Print Executions
For the “Discovering Hidden Legends” campaign, I delivered multiple activation pieces to raise awareness and shine a light on the heroes around us.



Digital Executions
Social outputs, ecommerce banners and email signatures completed the campaign.





12. DHL x SLSA
DHL x Surf Life Saving Australia
Video Editor & Graphic Designer

Working with DHL and Surf Life Saving Australia, I supported the RCKT Co team by producing assets that highlighted DHL’s brand values. I created print outputs for the 2021 “Discovering Hidden Legends” campaign, and edited and produced videos showing the role DHL and SLSA play in our lives.




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13. eToro - Art Direction & Set Designer
eToro X Wallabies TVC
Art Direction & Set and Prop Designer

Working with the DOP, producer and team at RCKT Co, I planned, designed and built the set for the eToro x Wallabies TVC. I also created extra pieces for the shoot, including a T-shirt design replicating the Man United shirt.




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14. Maximus DoCathlon
Production & Graphic Design
Set Production, Graphic Designer & Runner

It was all hands on deck for this TV series. I designed the shipping containers, T-shirts and every branded prop, ran around on set supporting the RCKT Co team, then watched my work air on Kayo and Fox Sports.




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15. Under Armour - All Out Mile
Under Armour x RCKT Co
Graphic Designer

I produced a range of outputs for Under Armour’s 2022 All Out Mile, promoting Global Running Day at the Sydney Cricket Ground. From pre-production signage to personalised T-shirts for every participant, the work captured the spirit of running as a community. Assets across pre and post-production raised awareness and reinforced the Under Armour brand.




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16. Curry x Under Armour
Campaign
Graphic Designer at RCKT Co

Under Armour’s sub-brand campaign for Stephen Curry x Sesame Street let me push my creative boundaries, producing nationwide collateral for both the Under Armour and Curry brands. My print and digital designs featured at the Curry Court activation event, on street posters across Australia, and on brand sponsors’ websites.




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Below are the bp activations from 2023 to 2025 and the creative collateral I produced for them. And yes, that means all of it: digital display assets, social posts, lanyards, A-frames, marquee walls, branded flags, and even the “bp Ultimate Refuel Challenge” game.

A heads up: these photos aren’t the best quality, but they show all artwork in situ, in its final place. Enjoy!

bp Activation at the Supercars Adelaide 500 2024



bp Activation at the Supercars Bathurst 1000 2024



bp Activation at the Supercars Taupō 2024





17. bp x Supercars Activations
Taupo (NZ) 2024 & 2025, Bathurst (AU) 2023, 2024 & 2025, Adelaide (AU) 2024
Creative Designer x RCKT Co x bp x Supercars

Between 2023 and 2025, I worked on bp-sponsored activations at Supercars rounds across Australia and New Zealand, building each campaign into the creative to reach the market and meet bp’s KPIs.




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18. Guardian Childcare & Education
Essential Print Designs
Early Career: Junior Graphic Designer

Early in my career, I developed my creative practice through a range of print designs supporting the growth of Guardian Childcare & Education.




19. REDDS - Concert Posters
Freelance Graphic Designer

As a freelance graphic designer early in my career, I created a series of concert posters promoting REDDS’ new sustainable cup campaign. They featured at the Metro Theatre, Manning Bar, Factory Theatre, Enmore Theatre, The Concourse and the Comedy Store.