SAMANTHA RITCHIE




Samantha Ritchie is a Melbourne-based Senior Creative Designer, with 8+ years of digital and print design experience across agency and in-house teams. She works across multiple clients at once, carrying each brief from first concept to finished delivery.

ABOUT
PLAYGROUND
CONTACT
LINKEDIN
CV & EXPERIENCE




Profile
Samantha combines her creative practice with a sharp read on current trends to answer what clients need. A problem-solver who sets out to exceed expectations, her own included, she delivers creative from ideation to implementation.


Employment
RCKT Co.
Senior Creative Designer
May 2025 - Present
Creative Designer
April 2022 - May 2025
Designer
April 2021 - April 2022

Digital and print assets for sports-focused clients including bet365, bp, Rebel, Under Armour, DHL, Marriott Bonvoy and Sydney FC.

Ongoing print design and creative management for global campaigns.

Production and event design for client shoots and events, feeding into post-production content. Includes the eToro shoot, Under Armour All Out Mile and City2Surf.

Post-production editing for socials and internal client management, including bp Ultimate and DHL x Surf Life Saving Australia.
Opus Design
Media and Design Coordinator
March 2020 - April 2021

Paired creative practice with Shopify to improve the user experience and lift online and in-store sales.

Scheduled social posts and online activity in step with current trends.

Produced digital and print graphics to grow the customer base and improve the consumer experience.
Play Travel
Freelance Graphic Designer
August, 2020 - October, 2020

Revamped Play Travel’s brand guidelines and designed new brand elements to widen its market.

Organised and collated photography for the redevelopment of Play Travel’s online presence.

Built PowerPoint and Word templates for staff to use internally and externally.
REDDS Cups
Freelance Designer
March, 2019 - September, 2020

Designed and produced REDDS Wheat Straws, sold in Big W, Dan Murphy’s and Kmart.

Developed print products to drive Wheat Straw sales, including shelf-ready trays and online order forms.
Selph Health Studios
Graphic Designer
January, 2019 - September, 2020

Created digital designs to build awareness and grow the audience on Instagram and Facebook.

Produced print collateral for the studio’s opening, including street posters, scorecards and in-store signage.
JSHealth Vitamins
Contract Graphic Designer
October, 2019 - March 2020

Created a steady run of social ads across static, carousel, GIF and MP4 formats.

Produced weekly EDMs, testing each send to lift engagement and sales.

Designed US Amazon website banners for the full JSHealth product range.

Produced print deliverables including flyers, box inserts and gift cards, in collaboration with other brands.
Guardian Childcare & Education
Graphic Designer
April, 2019 - October, 2019

Created social collateral to support ongoing advertising and campaigns.

Worked with the team on daily briefs to produce high-quality output.

Designed and produced print-ready artwork reflecting the values of the childcare and education sector.


Creative Association

Design Internships
SENSO - Design Internship
February, 2019 - March, 2019

Hello Social
August, 2018 – November, 2018


SAMANTHA RITCHIE


Samantha Ritchie is a Melbourne-based Senior Creative Designer, with 8+ years of digital and print design experience across agency and in-house teams. She works across multiple clients at once, carrying each brief from first concept to finished delivery.


CV
ABOUT
PLAYGROUND
CONTACT
LINKEDIN



SELECTED WORK






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1. FIFA World Cup bet365 Market Updates Ad
Creative Layout and Design
Senior Graphic Designer x RCKT Co x bet365

During the 2026 FIFA World Cup, bet365’s Market Updates TVC ran globally, seen by millions of viewers. Working hand in hand with the team at RCKT Co, Samantha led the creative layout and design, pulling bet365’s brand guidelines and elements into one clear, consistent look for every frame. She then worked closely with RCKT Co’s animation team to bring the design to life on screen.

The same design framework rolled out across every FIFA World Cup match. Prices, countries and player details changed each time, and the look stayed consistent.




2. bet365 Soccer365 Podcast
Logo Branding and Visual Placement with Social Assets
Senior Graphic Designer x RCKT Co x bet365

Samantha is shaping the look of bet365’s Soccer365 Podcast on YouTube, from logo branding and visual placement to the social assets behind each episode.

More on this one soon. In the meantime, watch the live videos here.




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A heads up: these photos aren’t the highest quality, but they show all artwork in situ, in its final installed form. Enjoy!

OOH Consumer Promotion



bp Marquee - Activation at the bp Adelaide Grand Final



bp Pavilion - Activation at the bp Adelaide Grand Final





3. bp Adelaide Grand Final
OOH Promotion and Event Signage
Senior Graphic Designer x RCKT Co x bp x Supercars

At the end of 2025, RCKT Co and Samantha led the creative direction for the bp Adelaide Grand Final. The brief called for one strong, consistent theme, carried from start to finish across a wide range of outputs.

Samantha developed a Key Visual that mapped the consumer journey: arriving in Adelaide, experiencing the racing, and leaving the city after the event. The system flexed into tailored variations, including BP Rewards x Qantas executions, a Supercars x bp partnership focus, and a general template series that leaned into puns and humour to engage the audience.

After the OOH assets, the scope extended to event signage built to connect with consumers at the track: two distinct consumer marquees, plus a broad suite of supporting signage and experiential elements. From claw machines and mock podiums to life-size cut-outs, each piece delivered the bp brand vision and a cohesive on-site experience.




4. Men's 2027 Rugby World Cup Experiences
Senior Graphic Designer x RCKT Co x RWC

Samantha would love to share this one, but it’s under wraps until the campaign goes live.




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5. bet365 Socials
In-feed and paid
Senior Graphic Designer x RCKT Co x bet365

At the end of 2025, bet365 engaged RCKT Co to build out its national social media presence, working closely with the Australian team to deliver timely content and respond to day-to-day sports news.

Samantha produced a range of in-feed and paid assets for bet365 across Instagram and other platforms.




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Hardie Halftime Kick



James Hardie Corporate Suite Signage





6. James Hardie x Parramatta Eels
Corporate Branding & Halftime Activation
Creative Designer x RCKT Co

Through RCKT’s work on the James Hardie and Parramatta Eels partnership, Samantha produced a wide range of digital and print outputs. The largest was the Hardie Halftime Kick, an NRL halftime activation inviting fans to kick a football through a giant branded target to raise money for charity. It blended entertainment, community spirit and corporate social responsibility into one high-energy event.

Samantha worked closely with the RCKT team and outsourced production partners to deliver the activation and manage its complex print requirements.

She also developed signage for the James Hardie Corporate Suite, highlighting key brand elements and setting the visual tone for the new NRL season.

See the Hardie Halftime Kick in action here.




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2023/2024
For the 2023/24 SFC x Under Armour jersey launch, Samantha produced the social carousels and ecommerce banners for the Alternate Kit. The design is photo-led, playing with the perspective of foreground and background elements.



2022/2023
Samantha designed a series of graphic-heavy Instagram carousels for the 2022/23 jersey reveal: a five-part sequence revealing the Home, Away, Goalie and Alternate kits. The designs followed the 3D animation and videos produced by the RCKT Co team to unveil the 2022/23 SFC x UA jersey.



Home Kit // Instagram Tease
Key focus: 3D animation and logo callout.

Samantha pushed her practice by experimenting with 3D animation in Adobe After Effects. The Instagram Story built hype and tied the whole creative execution together.



7. Under Armour x Sydney FC
Kit Launch
Creative Designer x RCKT Co

Samantha led the creative and ideation for Sydney FC x Under Armour’s kit launches, in collaboration with the team at RCKT Co. She created animations, Instagram carousels and web banners to build hype for both reveals, across the 2022/23 and 2023/24 seasons.




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8. City2Surf x Under Armour
Under Armour x Rebel x City2Surf 2022
Creative Designer - Digital & Print Designs x RCKT Co

Samantha worked across pre and post-production on the City2Surf 2022 campaign, a collaboration between Under Armour and rebel celebrating Sydney’s running community. She developed online ads across Google, Facebook and Instagram to drive awareness of race participation and the Machina 3 HOVR shoe. Online training programs on the City2Surf website and specialised VIP boxes for influencers generated strong engagement within that community.

Her work extended to the on-course activation, including the Under Armour caravan and supporting props that motivated runners at the final 2 km mark. More than 500 participants wore T-shirts she designed, carrying the campaign across the entire event.

Post-event signage stayed consistent with the brand system and celebrated the runners and the wider project team: Under Armour, rebel, 440, Speak Communications and RCKT Co.




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9. AG1 Gold Coast Marathon Expo
Creative Designer x RCKT Co x AG1

As the partnership between RCKT Co and AG1 grew, Samantha supported the development of AG1’s expo stand signage at the Gold Coast Marathon, strengthening brand presence at the event. Her role ran from ideation to implementation, with a focus on interactive signage that encouraged attendees to connect with their personal goals.

This included an interactive sticker wall and its supporting elements, all aligned with the surrounding merchandise creative and AG1’s broader brand system.




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10. REDDS - Wheat Straws
Product Designer

As a freelance graphic designer, Samantha created REDDS Bio Wheat Straws, designed to promote sustainable living and ethical choices. The project also included supporting print outputs such as store signage, storage boxes and product labels. The straws are available at Kmart, Big W, Dan Murphy’s and on eBay.

Want to see the product in real life?
Find it here.




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2023/2024
Samantha built a creative strategy around Under Armour’s “Protect This House” mantra, with social designs that put photography and its placement first to showcase the 2023/24 Home and Clash Kit.



2022/2023
Samantha designed a series of Instagram carousels for the 2022/23 jersey reveal, each a five-part image design revealing the Home and Clash Kit.





11. Under Armour x Essendon FC
Kit Launch
Creative Designer x RCKT Co

Samantha led the creative and ideation for Essendon x Under Armour’s 2022/23 and 2023/24 kit launches, working with the RCKT team. She created graphic-led assets for social and ecommerce to build hype for both campaigns, one year after the other.




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Print Executions
For the “Discovering Hidden Legends” campaign, Samantha delivered multiple activation pieces to raise awareness and shine a light on the heroes around us.



Digital Executions
Social outputs, ecommerce banners and email signatures completed the campaign.





12. DHL x SLSA
DHL x Surf Life Saving Australia
Video Editor & Graphic Designer

Working with DHL and Surf Life Saving Australia, Samantha supported the RCKT Co team by producing assets that highlighted DHL’s brand values. She created print outputs for the 2021 “Discovering Hidden Legends” campaign, and edited and produced videos showing the role DHL and SLSA play in our lives.




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13. eToro - Art Direction & Set Designer
eToro X Wallabies TVC
Art Direction & Set and Prop Designer

Working with the DOP, producer and team at RCKT Co, Samantha planned, designed and built the set for the eToro x Wallabies TVC. She also created extra pieces for the shoot, including a T-shirt design replicating the Man United shirt.




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14. Maximus DoCathlon
Production & Graphic Design
Set Production, Graphic Designer & Runner

It was all hands on deck for this TV series. Samantha designed the shipping containers, T-shirts and every branded prop, ran around on set supporting the RCKT Co team, then watched her work air on Kayo and Fox Sports.




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15. Under Armour - All Out Mile
Under Armour x RCKT Co
Graphic Designer

Samantha produced a range of outputs for Under Armour’s 2022 All Out Mile, promoting Global Running Day at the Sydney Cricket Ground. From pre-production signage to personalised T-shirts for every participant, the work captured the spirit of running as a community. Assets across pre and post-production raised awareness and reinforced the Under Armour brand.




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16. Curry x Under Armour
Campaign
Graphic Designer at RCKT Co

Under Armour’s sub-brand campaign for Stephen Curry x Sesame Street let Samantha push her creative boundaries, producing nationwide collateral for both the Under Armour and Curry brands. Her print and digital designs featured at the Curry Court activation event, on street posters across Australia, and on brand sponsors’ websites.




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Below are the bp activations from 2023 to 2025 and the creative collateral Samantha produced for them. And yes, that means all of it: digital display assets, social posts, lanyards, A-frames, marquee walls, branded flags, and even the “bp Ultimate Refuel Challenge” game.

A heads up: these photos aren’t the best quality, but they show all artwork in situ, in its final place. Enjoy!

bp Activation at the Supercars Adelaide 500 2024



bp Activation at the Supercars Bathurst 1000 2024



bp Activation at the Supercars Taupō 2024





17. bp x Supercars Activations
Taupo (NZ) 2024 & 2025, Bathurst (AU) 2023, 2024 & 2025, Adelaide (AU) 2024
Creative Designer x RCKT Co x bp x Supercars

Between 2023 and 2025, Samantha worked on bp-sponsored activations at Supercars rounds across Australia and New Zealand, building each campaign into the creative to reach the market and meet bp’s KPIs.




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18. Guardian Childcare & Education
Essential Print Designs
Early Career: Junior Graphic Designer

Early in her career, Samantha developed her creative practice through a range of print designs supporting the growth of Guardian Childcare & Education.




19. REDDS - Concert Posters
Freelance Graphic Designer

As a freelance graphic designer early in her career, Samantha created a series of concert posters promoting REDDS’ new sustainable cup campaign. They featured at the Metro Theatre, Manning Bar, Factory Theatre, Enmore Theatre, The Concourse and the Comedy Store.